85 out of every 100 people in Switzerland have access to the internet. Internet usage is on the rise, with even 70 percent of senior citizens going online. However, the concerns about using the internet are still substantial with regard to companies monitoring data. In general, study results show that young people are less worried about privacy, and in general, women are more concerned about protecting their privacy than men.
Trade some privacy for a special offer? Consumers aren’t sure
Majority of Americans Want Better Privacy Protection Online
Which do you think is true of the majority of Americans? Though these seem contradictory, I believe that American consumers believe they want more privacy and security when asked, but in reality, are willing to accept a lack of privacy depending on what they will receive in exchange.